Nonprofit video marketing

Adam Watstein drove to the hardest hit areas the day after Hurricane Sandy hit.  He walked through the streets of Belle Harbor, Breezy Point, through piles of rubble, burned shells of houses and flooded cars.  It was Sharpshooter Pictures’ first real nonprofit project, which they did as a donation for Friends of Firefighters under the direction of Nancy Carbone.

Every fundraising video is different.  Very different.  In this case, the core of the videos are interviews with firemen who have lost their homes.  Interviews with firemen from other states who dropped everything to come help.  Photos of their kids looking through the rubble.

The aren’t victims, and they weren’t looking for a handout.  They don’t like the term “heroes” too much either.  They’re an integral part of NYC, part of us, and when we find out they need something, we find it and get it to them.  They, after all, give everything to us, every single day.

All of us at one point in our lives have leaned on a non-profit, somewhere, whether we realize it or not.  And all of us love to give to a nonprofit when we can.  We know that it’s the best feeling in the world.

Marketing a nonprofit requires that we remind the potential donors that this is not a one way street, where they give, someone else receives, and a tax write-off ensues.  It’s keeping the community glued together, working together, and lifting each other up.

Sharpshooter Pictures can create an outstanding, successful marketing video for your nonprofit organization.  We’re trained filmmakers who have produced, written, directed and filmed feature films, documentary shorts, commercials, video journalism, and web content.  We can communicate the mission of your nonprofit or company clearly, succinctly, and with emotional resonance.


Friends of Firefighters is dedicated to addressing the physical, mental health, and wellness needs of New York City’s firefighters and their families. Our ongoing mission is to provide long-term support and services through confidential counseling, wellness services, and other assistance required by firefighters and their families.

Friends of Firefighters, Inc. (FoF) is a New York City not-for-profit corporation that began as a community-based group in response to the events of September 11, 2001.

Thousands of active and retired firefighters responded to the alarm and 343 members of the Fire Department of New York (FDNY) perished in the collapse of the World Trade Center towers on September 11, 2001. Friends of Firefighters was born within days of this catastrophic event through the performance of several unobtrusive acts of kindness offered by the local community. These ranged from making dinners for exhausted rescue workers, to coordinating and facilitating “behind the scenes” in a variety of ways for funerals and memorials, to sitting and listening to firefighters talk over a cup of coffee.

Friends of Firefighters was born out of necessity after the 9/11 attacks.  Offering therapeutic and mental health resources to active and retired firefighters and their families in the days following, we quickly realized this issue would need to be addressed for years to come.  Over the past 14 years, Friends of Firefighters has expanded to meet the growing needs of the FDNY community.

The organization offers confidential, individual, marriage, and family counseling, crisis hotline, internet counseling program, peer support programs, yoga, acupuncture, training in the Biofeedback Pod, financial and budget guidance, disaster relief, and referrals to many other resources.

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